2013年02月21日

TED (7): How to start a movement by Derek Sivers


「社会運動はどうやって起こすか」デレク・シヴァーズ
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Derek Sivers "How to start a movement"

(1) So, ladies and gentlemen, at TED we talk a lot about leadership and how to make a movement. So let's watch a movement happen, start to finish, in under 3 minutes and dissect some lessons from it.

make a movement:運動を起こす、〜な動きをする
 ex. make a quick movement
watch a movement happen:運動が起こるのを見る(知覚動詞)
(from) start to finish:最初からから最後まで
dissect:解剖する

(2) First, of course you know, a leader needs the guts to stand out and be ridiculed. But what he's doing is so easy to follow. So here's his first follower with a crucial role; he's going to show everyone else how to follow.

what S V:SがVするもの
 ex. What he said was right.
stand out:目立つ
ridicule:からかう
follower:追随者
crucial:極めて重要な
role:役割

(3) Now, notice that the leader embraces him as an equal. So, now it's not about the leader anymore; it's about them, plural. Now, there he is calling to his friends. Now, if you notice that the first follower is actually an underestimated form of leadership in itself. It takes guts to stand out like that. The first follower is what transforms a lone nut into a leader.

notice (v):気付く
embrace:抱く、受け入れる
plural:複数(の)
underestimated:過小評価の
in itself:それ自体
take guts:勇気が必要だ
transform A into B:AをBに変える
lone nut:唯一の変人

(4) And here comes a second follower. Now it's not a lone nut, it's not two nuts -- three is a crowd, and a crowd is news. So a movement must be public. It's important to show not just the leader, but the followers, because you find that new followers emulate the followers, not the leader.

here come ~:〜がやって来る
crowd:群衆
not just[only] A not (also) B:AだけでなくBも
emulate:真似る;張り合う

(5) Now, here come two more people, and immediately after, three more people. Now we've got momentum. This is the tipping point. Now we've got a movement. So, notice that, as more people join in, it's less risky. So those that were sitting on the fence before, now have no reason not to. They won't stand out, they won't be ridiculed, but they will be part of the in-crowd if they hurry. So, over the next minute, you'll see all of those that prefer to stick with the crowd because eventually they would be ridiculed for not joining in. And *5 that's how you make a movement.

immediately:すぐに
momentum:勢い
tipping point:転機
join in:加わる
those that[who] ~:〜な人々
sit on the fence:形勢をうかがう
not A but B:AでなくB
 ex. I don’t like her, but her sister.
in-crowd:仲間、身内
stick with ~:〜にくっつく
eventually:結局は
That’s how S V:こうして〜します。
 ex. That’s how I make this cake.

(6) But let's recap some lessons from this. So first, if you are the type, like the shirtless dancing guy that is standing alone, remember the importance of nurturing your first few followers as equals so it's clearly about the movement, not you. Okay, but we might have missed the real lesson here.

recap:要約する
shirtless:(男性が)上半身裸の
 cf. topless:(女性が)上半身裸の ⇔ bottomless
nurture:育てる
may[might] have PP:〜したかもしれない

(7) The biggest lesson, if you noticed -- did you catch it? -- is that leadership is over-glorified.That, yes, it was the shirtless guy who was first, and he'll get all the credit, but it was really the first follower that transformed the lone nut into a leader. So, as we're told that we should all be leaders, that would be really ineffective.

over-glorified:ほめられ過ぎの
It is 〜 who[that] …:…なのは〜だ。(強調構文)
get credit:褒められる
ineffective:効果のない

(8) If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in. And what a perfect place to do that, at TED.

care about ~:関心がある
courage:勇気

Thank you for listening till the end!

●TED 公式サイト
http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html
● Digital Cast
http://digitalcast.jp/v/12412/
● English Central
http://ja.englishcentral.com/video/14000/derek-sivers-on-leadership-and-making-a-movement
● TEDのすゝめ
http://ameblo.jp/omg1287/entry-11154051337.html



【発行元】エクセル英語学院
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posted by 英語モノ at 16:08 | Comment(0) | TrackBack(0) | 英語力+表現力=TED
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